The key to photoshoot success? Preparation – particularly when you’re working with animals! In the first module, you’ll discover the tools you need for the job, the most effective ways to prepare your clients and their horses, and the essential elements you’ll rely on during your shoot.
Pro tested, client approved – learn our go-to secrets for structuring a flowing photoshoot that reflects your style of photography and your client’s unique needs. In this lesson, we’ll teach you how to make the most of your time behind the camera, maximising your time, your confidence – and your profit!
Lacking confidence when it comes to directing your models? Worried about producing clichéd or cheesy images? In this module, you’ll learn the twelve basic poses and how to adapt them to your needs – you’ll never be stuck for ideas again.
Struggling with backgrounds? Learn to see the potential in even the most mundane of locations, develop your creative eye, and embrace the avant-garde for world-class shots wherever you go.
Bamboozled by unexpected cloud cover? Dazzling sunshine creating harsh shadows? Never fear - in module five, we’ll teach you how to make the most of the natural light you’re given for consistent, flattering images every time.
When the shoot ends, the work is just beginning – but so is your chance to maximise your profits. We’ll show you how to create an efficient workflow, which allows you to tackle post-processing with ease, and we’ll share our insider tips for offering a high-end customer experience that will skyrocket your sales.
Do you struggle to create beautiful equine images consistantly?
Ever had a creative block while on a photo shoot?
Or simply run out of locations on a client’s yard?
Well Fear Not
We have the answer, we have created a packed course that walks you from preparation of your client all the way through to delivering the images and the best presentation.
We've also included a comprehensive step by step plan for structuring the perfect equine photo shoot. The shoot that your clients will rave about AND spend money on!
You will learn the exact strategies that we have used to deliver world class equine photography images, over and over again for paying clients.
Let’s have a quick overview of the course:
Module 1 - Plan for Productivity - You, your kit, the client, your models and the horses. Beginning every photo shoot fully equipped and confident
Module 2 - ...and Action! - The proven process to making sure you create art with every client, some will say this isn’t rocket science, but it's just as powerful! (Ok, that maybe an exaggeration but it’s pretty impressive!)
Module 3 - Strike a Pose - Never run out of posing ideas again! We dive deep into the top 12 poses and these can be tweaked even more to create more variation.
Module 4 - Location, Location, Location - Gain access to how we spot the best locations and make sure you get the most out of them. It’s about gaining a new view and knowing what you’re looking for.
Module 5 - Light up your Life - Does natural lighting drive you bonkers? We teach you how to use the light in the most flattering way, every time, even in the bright midday sunshine.
Module 6 - Shoot… and Score - You will discover how to deliver a high end luxury service for all of your clients that allows you to stand out from the crowd. Make your mark on this world!
With this course you will have the tools you need for producing stunning equine portraits. We are going to take you by the hand and walk you through it together. So, you can begin creating powerful images in just 21 days.
This is the same process that we have had many of our delegates go through in our mentorship programs to catapult them to professional level in record time, and we know this process can help you too.
Everything is laid out in an organised and actionable way that's easy to understand. So you can apply what you learn straight away.
Lessons are online so you can access them from the comfort of your own home no matter where you are in the world, no matter what time.
You will also have access to a private Facebook Page where you can ask your questions and keep yourself accountable. Emily and Hannah will be in this group helping you achieve your dreams.
Before you start the Art of Equine Photography Course, we invite you to listen to our Kickerstarter Session. Listen and begin motivated and with strength from the comfort of your own home.
This is the perfect preparation to get the abolsute most from this course. We go over creating your Current Network PDF (yet another bonus included in this course), how to use this effectively to build your models and client list and getting your ducks in a row before delving into the course.
It’s so important to get yourself, your kit, the client and the horse prepared for their photo shoot. This is one of the highest complaints we hear from photographers. Does this sound familiar?
"My client was wearing old jodhpurs and a hoodie; the images just don't look good"
"The horse was still in its field when I arrived, what a waste of time"
"The client cancelled right at the last minute, now what do I do?"
The good news is it happens to everyone, the bad news is it will keep happening forever if you don’t fix it.
Now the next part might sting but we say this with love, this is because your client wasn’t prepared, neither were you.
Let us eliminate these frustrations from your business by teaching you what and how to prepare each element.
Do you turn up to photo shoots and struggle to get it running smoothly? We heard a great saying the other day:
"I'm like a swan, calm and elegant on the outside but flapping like mad on the inside"
We want to get rid of that flapping feeling, because if you're feeling it, so is your client and if your client is feeling it, so is their horse.
We have a step by step structure for running successful equine portrait sessions, and we are walking through this with you, explaining how to get the most out of each step so that going forward you show up as your best, most confident self.
In this section, we are also going to start touching on finding your voice. Put your hand up right now if you struggle to shout out your directions to your client and their horse. It's a super scary thing to do, but by learning to structure a shoot in a way that gives your client confidence, you will grow as well, and the voice will start showing up.
A common question we get:
"How do I improve my posing? I seem to end up doing the same thing over and over again"
"I need help posing with the horses constantly moving"
Boy do we know this feeling. Which is why we have created a break down for the 12 top poses you can use on your photoshoots. This module will ensure you have plenty of ideas for posing whether you are presented with a 5-year-old and their Shetland pony or a professional rider with 3 horses.
There is a key to creating poses that allows the horse and human to interact naturally to create the connection and bond that can be easily missed.
The fear: "getting to a new location and panicking about where to shoot"
After many years of equine portrait sessions, we have both seen a lot of yards and locations.
We have packaged together 14 locations that you will be able to find on a yard, home or on location. After this module you will be able to strut your stuff onto a session and pick the perfect settings for each set of images.
This is another module that will grow your confidence. Knowing what you are looking for when you get to a yard is half the battle. Your client will also feel super settled with someone who knows what they are looking for.
Oof, this can be tricky can't it? Have you ever been shooting the perfect portrait and all of a sudden the midday sun appears and casts a nasty shadow straight across your clients face? What do you do? Turn them? Move them? Well, in this module we walk you through how to effectively use natural light.
Gone are the days that you are screaming inside because you feel like the light is distroying your perfect locations and poses. Learn to use the light to your advantage. Celebrate the grey overcast and dance in the sunshine.
We are also running through the Do's and Don'ts of light. We want you to understand what matters to you and what matters to your client - as it can differ enormously!
If you are struggling with consistent editing of your images, or maybe you don't know how to get your images looking their best then listen up!
We will walk you through how to process your images in Lightroom to lift them another 50%. Even if you've never used lightroom in all its glory, this module can be revisited as you grow your skills.
We are also guiding you on how to present your images and what to leave out.
Shhh - Bonus! We will also be critiquing in this module. You have to be able to view your images with a critques eye and establish whether you are delivering what your clients want. You will be able to do this with kindness and love to yourself and be able to propel yourself and your images forward.
You are never alone....
You'll get access to a private support community reserved ONLY for members of The Art of Equine Photography Course who will be going through the same creative journey together.
This is a place where you can safely upload your images as you go through this course. We will be able to offer critique and feedback and you will be able to give us your wins and challenges. Emily and Hannah will be offering their guidence in this group.
Our program is the fast track to being able to produce a set of images that your clients will be happy to pay for. You won't have to struggle your way through a shoot again, we have poured over 18 years of equine photography experience into this course.
We know you will see improvements in the quality of your images you create and most importantly your confidence in yourself and your art.
The goal is to give you everything you need to transform your photography. Now obviously we are not saying you can completely reach a world class standard in just 6 weeks.... but our goal is to move you to a level of competence quickly so you start to see improvements and have all of the tools you need to keep improving long after the course is over.
The program is a complete package and contains everything you need to be confident photographing horses and their humans in a lifestyle environment.
Here is why we offer this unbeatable guarantee.
We know these techniques work. We only develop courses based on proven techniques, things we have tested over thousands of hours of photography ourselves and our live training at our studio in Hampshire. Which means you can save months if not years of trial and error.
Go ahead, sign up today and reserve your spot on our program. If within 21 days of purchasing the course, you can show us that you have implemented the information from the 6 modules and you cannot see any improvement in your images or your confidence we will happily refund your course fees, contact us via facebook or email and we'll refund you 100% of you payment.
What do I get?
When you sign up to this course you will receive access to over 6hrs of recorded training sessions, plus PDF downloads, Checklists and Helpful Tips and Tricks from Emily Hancock and Hannah Freeland. You also get to re-watch as many times as you want within your membership area. You will receive extra bonus content to help guide you through the course and your photography sessions. You will also have access to a Private Facebook Group to ask questions, receive critique on images and keep yourself accountable. Most of all, you get to learn how to create stunning sets of images for your clients.
How do I access the course?
The course is brought to you via a private membership site where you will get access to all of the training. You just need a laptop, ipad, smart phone or computer with a wifi connection. You can go back and re-watch the course whenever you like.
What if I don't like it?
If, after 21 days from the date you purchased the course, you feel like it hasnt helped your photography or confidence at all, we offer a full money back guarantee.
What do I need?
To get the absolute most from this course you will need a camera and lens, laptop or desktop computer with Lightroom installed and a notepad.